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AGENCY NEWS: WorldEvents launches Hong Kong office and expands Euro base
Former Jack Morton and Saatchi event leader to head-up Asian office
WorldEvent has entered the Asian market with the launch of a Hong Kong office.
The hub will be spearheaded by Rebecca Lim who has extensive experience of working in Singapore, Hong Kong, Beijing and Shanghai. Prior to joining WorldEvents, Rebecca worked with Jack Morton and Saatchi & Saatchi with a number of national and international clients.
Commenting on the initiative Graham Keene, Group Executive Chairman, said ‘We are extremely pleased to continue our global development by establishing a presence in Asia. This represents a real step forward for us in our development as a business. The Asian market is going to become increasingly important in the years ahead and it is vital we are able to take advantage of the growing opportunity.’
The move follows WorldEvents announcement earlier this week that it is to expand its European operations.
After 24 months in Amsterdam, the WorldEvents Group has continued to expand into mainland Europe as part of its strategy to increase its global presence. As well as the hub office of Amsterdam that opened in January 2008, the company now also has offices in Munich and Zurich, with a presence in Bulgaria and Antwerp.
The Amsterdam office has seen a significant growth in headcount to support continuing business development success. Staff numbers have now reached 13 since the office first opened resulting in the company moving this weekend to larger premises to accommodate further anticipated growth. The team have relocated to Westermarkt 2C, 1016 DK Amsterdam, a few doors from their current premises.
Commenting on the continued expansion Andrew Winterburn, Director Europe said, “We are very pleased with our continued expansion. It cements our position in Europe and delivers against our strategy. We are delighted to have experienced professionals such as Susanne and Uwe leading us in these markets and plan to continue our growth into additional markets key to our strategic plans in 2010.”
Since opening in 2008 the team have already coordinated events in destinations such as Munich, Paris, Barcelona, Lyon, Chicago, Leiden, Pisa, Utrecht, Shanghai, Stockholm, Amsterdam, and Seville for clients such as Astellas, Abbott Vascular and Johnson and Johnson.
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